Wholesale News puts your brands, your voice and your key messages right in front of the channel’s decision makers. One of the UK’s leading brands Tropicana reformatted its bestselling chilled juice range to become ambient in order to remove obstacles to purchase. To ensure wholesalers were aware, the brand worked with Wholesale News to communicate this change through a series of advertising, interviews, features and Q&As, and in-depot videography.

Nothing beats being able to showcase your support for, and investment in, the wholesale channel than showing it in action. Our in-depot activations are best in class, helping you to get even closer to your wholesale partners and use their powerful testimony, and that of their customers, to raise brand awareness and visibility.