Research
Insight-led research shaped by wholesalers, for wholesalers.
Food & Drink Wholesale UK conducts member-driven research to address the issues that matter most, from growth and innovation to equality in the workplace. Our research informs sector strategies, guides policy, and equips wholesalers with the insights they need to thrive in a fast-changing food and drink market.
Sector Research
Our research programme provides the insight, evidence and analysis wholesalers need to plan, adapt and grow. Each year, we work directly with members to identify priority topics - from workforce equality and recruitment to business growth, operational challenges and market trends—ensuring our research answers the questions that matter most.
Our reports offer practical guidance, benchmark data and sector-wide perspectives that support strategic decision-making and help members understand the pressures and opportunities shaping the food and drink market. This insight also strengthens our policy work, giving us the data needed to influence Government and highlight the vital role of wholesale in the national food system.
"Whether through surveys, collaborative studies or deep-dive analysis, our research equips wholesalers with trusted knowledge to inform action and drive meaningful improvement across their businesses."
Going for Growth Report
Going for Growth, FWD’s landmark research produced with Capital Economics, shows the vital role food and drink wholesale plays in driving economic growth across the UK. The report highlights wholesale as a critical route to market for retailers and foodservice, supporting jobs, investment and communities nationwide.
It demonstrates the scale and impact of the sector, from its contribution to GDP to its role in enabling resilient supply chains and supporting local economies. The findings make a strong case for why wholesale must be recognised and supported by policymakers as a growth-driving sector.
Championing Change Report
The Women in Wholesale: Championing Change report marks a significant moment for the sector, highlighting progress made and the challenges that remain in achieving gender equality across wholesale. Launched to celebrate ten years of Women in Wholesale, the report captures the voices and experiences of women working in the sector and sets out clear priorities for change.
It calls on businesses to address gender disparity, support inclusive cultures and create visible role models to inspire the next generation of female leaders. Backed by research and real insight, the report provides a powerful case for action across the industry. View the full report to explore the findings, recommendations and opportunities to drive meaningful change.