James Bielby is CEO of Food & Drink Wholesale UK, leading the organisation’s work to represent and champion the wholesale sector at the highest levels of government and industry. He works closely with members, policymakers and stakeholders to ensure wholesale’s vital role in food security, economic growth and public service supply is fully recognised. With extensive experience in public affairs and trade association leadership, James drives FWD’s strategic direction, policy influence
Lyndsey drives FWD’s external engagement, media and stakeholder relations. She leads communications that elevate the profile of the wholesale sector, amplifying members’ priorities and shaping how wholesale is understood by policymakers, partners and the wider public.
Nikki oversees FWD’s operational delivery and events programme, ensuring seamless planning and execution of activities that connect, inform and inspire the wholesale community. She leads event strategy, logistics and member engagement, delivering high‑value experiences that support networking, learning and collaboration across the sector.
Mike focuses on FWD’s Wholesale News magazine, providing commercial insight, content direction and strategic support. He works closely with editorial partners and industry contributors to deliver high‑quality content that informs and connects the sector.
For membership enquiries, get in touch with Spencer, who leads our commercial strategy and builds partnerships that deliver real value for members and partners. He drives growth through sponsorships, collaborations and strategic initiatives that support Food & Drink Wholesale UK's long-term ambitions and strengthen our offer to the sector.
Zara supports FWD’s marketing and communications, creating engaging content and campaigns that highlight member benefits, events and sector insight. She plays a key role in strengthening awareness and driving engagement across digital channels and member touchpoints.
Sue provides essential administrative and accounting support, helping keep FWD’s operations running smoothly. She supports finance, events and member services with accuracy and professionalism, contributing to excellent organisational delivery.
