Advantage

Advanced B2B research and insights

With more than 30 years’ experience and a presence in over 40 global markets, Advantage helps businesses unlock the full potential of their customer relationships through world-class data and insight.

Its flagship Advantage Report® enables suppliers to understand what matters most to their key customers, benchmark performance against peers, and identify opportunities for improvement. Combining quantitative data with qualitative insights, Advantage supports stronger partnerships, better commercial outcomes and sustainable growth.

Working with more than 150 leading suppliers across the UK and Ireland — in wholesale, foodservice, convenience, grocery, on-trade and specialist sectors — Advantage is dedicated to helping businesses be better together.

Contact: Mike Doole, Managing Director UK & Ireland
Call: 01935 848549
Email: UKinsight@advantagegroup.com